kyle-northup
The Agents Using AI Most Are Making More Calls, Not Fewer
Here's the line that's going to make a lot of people angry: the heaviest AI users in real estate aren't making fewer calls. They're making more.
Your Marketing Agency Optimizes for Clicks. Your Business Runs on GCI. That's the Problem.
Let me ask you a question that's going to sting.
Zillow Isn't the Problem. Blind Spend Is. What Precision Targeting Actually Looks Like in Luxury Real Estate.
I've heard the same complaint at enough closing tables and broker happy hours to know it isn't going away: "Zillow is killing us." The leads are junk. The Zestimates are off. The portal owns the relat